Like all companies today, it’s challenging for HVAC companies to get the attention of new customers. It’s difficult to stand out from others when nearly all companies use Google for advertisement. For example, when googling “best SEO companies in Philadelphia” when only 5 companies are highlighted at the top and that’s because of their smart advertising skills.
In this article, we’ll learn how to do the same thing for your HVAC company by using SEO (search engine optimization.) The first thing that needs to be considered is the 3 reasons that companies need to keep business growing:
TRAFFIC THAT DOESN’T COST A SINGLE PENNY
By using local SEO, a visible presence is created that will increase not only a company’s customer base but the bottom line.
SAY GOODBYE TO THE OLD CLASSIFIEDS AND YELLOW PAGES
For those of us old enough, we remember the days of classified ads in the paper and Yellow Pages in the phone book. Google has replaced all that. Almost 100% of people now search online for what’s needed.
GIVE PEOPLE POIGNANT RESULTS
Most companies can wait up to a year to see a change in their rank on Google. However the wonderful thing about HVAC is that its only competition is from the local area; of those, some arent even implementing SEO yet, so the use of SEO will fast-track an HVAC business in around a month!
Below are five easy steps that will be sure to drive new customers to your HVAC business:
STEP 1: CHOICE OF KEYWORDS
This is simple. All that has to be dons is merely thinking up with words that describe your service and list them. For instance, when describing and HVAC service, one might use: A/C Services, Heating Services, Air-conditioning Repair or Heating Repair. Once your list is complete, make an account with Google AdWords. There’s no cost, and it actually helps you find even more keywords to add to the list.
After this, group the keywords into two parts, buying-Intent and research-intent. Buying intent targets those needing actual HVAC-related repair and to learn more about paid services. Research intent involves using words to educate consumers and help them make decisions; this may provide for even more customers down the line.
Step 2: KEYWORD OPTIMIZATION
There are 2 ways to get the most out of keywords being utilized: a feature known as Google My Business and via a company’s own website.
Google My Business
You know the map that comes up every time a business is typed into Google? That page is a quick snapshot of important information shown to consumers and can be created with a quick visit to the site and following the directions.
Business Website Optimization
The homepage is the most important page and its title is what keeps the consumer’s attention. Include on this page details of the company such as contact info, what makes it stand out amongst the others, as well as any promotional offers. After this is done, create sub-pages to educate the consumer on each service provided.
STEP 3: USE LINKS!
An HVAC business needs to embolden an online presence by using links. Citational links are located within a directory for a specific business, such as within social media, YellowPages.com, Chamber Of Commerce website, or any site that involves HVAC-related companies. Regular links can be added anywhere online, especially if relationships are built with like-minded business owners who might promote an HVAC business on their sites. It is a partnership and in the case of HVAC linking, contractors would be a good choice to start with.
Step 4: NEVER UNDERESTIMATE THE POWER OF A GOOD REVIEW
If a business has good reviews, other people will trust it. Google My Business will help with this by giving consumers a quick and condensed list of reviews. A great way to get these good reviews is by providing excellent service, then emailing customers afterward to request a review.
Step 5: KEEPING TABS ON RESULTS
A company must track its SEO success to identify areas that aren’t attracting people to its service. Three items of importance to note when tracking successful SEO are:
Conversion Rate
Ensure people are wanting what’s advertised by the keywords and want to click on that service.
Ranking Rate
The software must be installed to check these results; the results are based on the browsing history of consumers. Google Search Console is good for this and is free to use. There are also paid services that will go into more depth, as well.
Traffic Rate
With a tool such as Google Analytics, businesses can monitor traffic, which engines it came from, where in the nation or world it came from, and at times it can even break results down by gender and age groups when possible.
Being successful in Google search as an HVAC service is simple. It just takes time and once everything is in place, only tweaking is needed here and there. Just like the example when searching for the best SEO companies in Philadelphia, any HVAC company can be ranked as one of the top 5 by using SEO to promote its business.
